The Future of Shopping – How Augmented Reality and Voice Search Will Change Ecommerce
The ecommerce industry is constantly evolving, and the latest technologies like augmented reality (AR) and voice search will disrupt how people shop online. In this blog post, we’ll explore how AR and voice search will change ecommerce and what benefits they offer for online store owners, web developers, and users.
Augmented Reality: Definition and Explanation
Augmented reality is a technology that overlays digital information onto the real world, enhancing the user’s experience. Unlike virtual reality, which creates a completely artificial environment, AR blends digital elements with the physical world. AR is a game changer for ecommerce as it can provide a more interactive and immersive shopping experience.
Hiring an ecommerce website designing company to integrate AR in your ecommerce design website provides a visual experience that allows customers to make informed purchases of an item. The technology enables customers to better understand how the product looks, feels, and fits in its environment. This experience can reduce the return rate since customers better understand the product before purchasing.
Benefits of Augmented Reality for Ecommerce
AR offers benefits for ecommerce businesses. It increases customer engagement, reduces conversion rates, and reduces return rates. For example, IKEA’s AR app allows customers to see how furniture would look in their homes before making a purchase, leading to a 98% customer satisfaction rate and a 600% increase in sales. Sephora’s AR app allows customers to try on virtual makeup, resulting in a 200% increase in conversions.
AR can also help businesses save on costs. It can reduce the need for physical stores, showrooms, and product displays. Customers can experience products virtually and make buying decisions without visiting physical stores.
How Voice Search Is Changing Ecommerce
Voice search technology allows users to search for information using their voice instead of typing. The rise of voice assistants like Alexa and Siri has changed how people search for and purchase products online. In fact, in 2023, voice shopping is expected to reach $40 billion in sales. This trend has major implications for ecommerce businesses.
Hiring an ecommerce development agency to integrate voice search in ecommerce web design allows customers to search for products hands-free. This technology has made shopping more convenient as customers can multitask while shopping. This convenience factor has contributed to the rise in voice search usage and its potential to transform the ecommerce industry.
Benefits of Voice Search for Ecommerce
Voice search offers several benefits to ecommerce businesses. It enables faster shopping experiences, improves accessibility for people with disabilities, and increases customer loyalty. For example, Walmart’s voice shopping feature allows customers to add items to their cart using their voice, resulting in a 20% increase in order value. Target’s voice assistant has a 75% accuracy rate, resulting in a 30% increase in shopping frequency.
The Future of Augmented Reality and Voice Search
The potential for AR and voice search to transform the entire ecommerce industry is immense. These technologies could be combined to create even more immersive and convenient shopping experiences. For example, customers could use AR to browse products and then use voice search to make a purchase. Personalized shopping assistants could use voice search to suggest products and then use AR to show customers what those products would look like in their homes.
These technologies could also provide businesses with more data about their customers. This data can provide personalized recommendations and improve the customer experience.
How to Get Started with Augmented Reality and Voice Search in Ecommerce
Getting started with AR and voice search can take several forms. For example, ecommerce web design agencies like Shopify and WooCommerce offer plugins and integrations for AR and voice search. Businesses can also use AR and voice search development agencies to build custom solutions.
Businesses can start by researching the types of AR and voice search technologies most beneficial for their ecommerce websites. They can then hire an ecommerce web design agency to integrate the technologies into their website. This process can be time-consuming and expensive, but the benefits of these technologies can outweigh the costs.
Conclusion:
The future of shopping is transforming, and ecommerce businesses must adapt to stay competitive. AR and voice search are two technologies that will be key to staying ahead of the competition. Businesses should start by researching the types of AR and voice search solutions that would be most beneficial for their websites and then hire an ecommerce web designer or ecommerce web design company to integrate them into their site.
